Alex Moresco
Founder, Moresco Public Relations
Biography
Meet The Speaker
Alex Moresco is a mission-driven PR leader with a deep commitment to health and wellness communications, known for her ability to foster synergy between brands, physicians and patient communities. As the founder of Moresco PR, she brings a unique perspective shaped by her own experience as a "professional patient" living with tick-borne disease and chronic illness. With a proven track record of developing impactful communications strategies, Alex has successfully partnered with a range of health-focused organizations, from emerging startups and medical practices to established brands, to enhance their visibility and connect authentically with their target audiences. Her expertise spans healthcare practices, pharmaceuticals, biotech, medical thought leaders and wellness, with a special focus on engaging patient populations and building lasting relationships that drive both brand growth and community trust.
Alex has raised significant funds for tick-borne illness research, actively lobbies in Washington, D.C., most recently co-hosting a press conference with Senator Kirstin Gillibrand, and sits on the Executive Board for National nonprofit, Project Lyme, and the Emerging Leader Board for Nashville based cancer nonprofit, Nashville Wine Auction.
Session Description
"Podcasting for Practice Growth: A Physician’s Guide to Patient Outreach" is a short and sweet session that will empower physicians, practice owners, and healthcare brand leaders with the tools to harness the powerful medium of podcasting in healthcare digital marketing. Learn how to attract new patients, enhance your practice's visibility, and establish yourself as a thought leader in your field. This talk will provide actionable insights into using podcasts to connect with patients and grow your healthcare brand.
Key Learnings
Understanding the Podcasting Landscape: Gain insights into the growing influence of podcasts in healthcare and how they can serve as an effective tool for patient education and outreach.
Engaging with a New Patient Community: Explore techniques for using podcasts to create a sense of community among your patients, fostering loyalty, and encouraging patient referrals.
Crafting an Effective Podcast Strategy: Discover how to develop and implement a podcast strategy that not only secures engaging content but also attracts new patients to your practice. Learn the key elements that will resonate with your audience and drive patient growth.
As a special perk for LymeBytes conference attendees, Moresco PR founder Ali Moresco is offering exclusive one-on-one meetings to connect in person and answer all your PR, social media, and podcasting questions. This is a unique opportunity to gain personalized insights and strategies tailored to your practice.
Schedule a meeting, here.
Here are some sample questions you might consider asking:
- How can I effectively showcase my practice's expertise in tick-borne diseases on my website?
- What strategies can I use to establish myself as a thought leader in my specialty?
- How frequently should I post on social media, and what types of content resonate most with patients?
