Alex Moresco
Founder, Moresco Public Relations
Biography
Meet The Speaker
Recognized as a 2025 Nashville Business Journal 40 Under 40 honoree, Ali Moresco is the Founder & CEO of Moresco Public Relations + Communications (AMPR), a modern communications firm grounded in purpose and designed for impact, serving healthcare’s most prominent public figures. AMPR is one of the few firms in the country specializing in podcast PR—the most powerful media platform today.
Her professional work is deeply informed by her own lived experience with chronic illness and Lyme disease. After a years-long journey through misdiagnosis, Ali found her voice as both a patient advocate and strategist, sharing the stage with both Senator Gillibrand and Senator Blumenthal to announce key calls for legislative change.
Ali helps healthcare leaders, wellness innovators, and mission-driven brands build influence and authentically connect with patient communities through modern PR strategies, thought leadership, and digital storytelling. She also serves as Executive Board Chair of Project Lyme and serves on the Executive Board of the Alpha-gal Foundation.
Read Ali’s profile in Nashville Business Journal.
Gain free PR resources from Ali, here.
Session Description
The Clinician’s Podcast Playbook: Building Influence That Drives ROI
If you’ve been scrolling and feeling discouraged because it looks like someone “blew up overnight” on the podcast media scene, don’t. The truth is, it rarely happens overnight. What you’re actually seeing is the result of strategy, consistency, and often an entire team (like Moresco PR) working behind the scenes to elevate their status as a public figure. Communications strategist Ali Moresco is here to peel back the curtain.
Podcasts are no longer just another item to check off the media list, they’re one of the most powerful platforms for clinicians to build authority, expand influence, and create lasting impact. With more than 460 million global listeners and growing, podcasts offer a unique opportunity to connect directly with highly engaged audiences through long-form, intimate conversations.
In this session, Moresco shares a step-by-step playbook for turning podcast guest appearances into measurable ROI. From defining your “why” and targeting shows with purpose, to preparing for authentic interviews and repurposing episodes across channels, you’ll learn how to transform a single podcast into months of thought-leadership content, stronger referral pipelines, and increased visibility.
Whether your goal is to land on the New York Times Best Seller list, establish yourself as a leading healthcare thought leader, or simply connect more effectively with your target patient audience- this talk is designed to help you get there.
We’ll explore:
- How to strategically identify and pitch the right shows for your expertise
- Messaging and media training techniques that make interviews resonate
- Creative ways to repurpose podcast content for social, web, and email
- How to create longevity out of every podcast opportunity for endless impact
- How podcast relationships can lead to collaborations, speaking gigs, and lasting credibility
Key Learnings
Understanding the Podcasting Landscape: Gain insights into the growing influence of podcasts in healthcare and how they can serve as an effective tool for patient education and outreach.
Engaging with a New Patient Community: Explore techniques for using podcasts to create a sense of community among your patients, fostering loyalty, and encouraging patient referrals.
Crafting an Effective Podcast Strategy: Discover how to develop and implement a podcast strategy that not only secures engaging content but also attracts new patients to your practice. Learn the key elements that will resonate with your audience and drive patient growth.
As a special perk for LymeBytes conference attendees, Moresco PR founder Ali Moresco is offering exclusive one-on-one meetings to connect in person and answer all your PR, social media, and podcasting questions. This is a unique opportunity to gain personalized insights and strategies tailored to your practice.
Schedule a meeting, here.
Here are some sample questions you might consider asking:
- How can I effectively showcase my practice's expertise in tick-borne diseases on my website?
- What strategies can I use to establish myself as a thought leader in my specialty?
- How frequently should I post on social media, and what types of content resonate most with patients?
