Phillip Wilson
Relax Saunas
Biography
Meet The Speaker
Phillip Wilson was a “child-prodigy” in mathematics, and finished 2nd, 3rd, and 4th on national and state mathematics exams in high school and college. He received an honors degree in mathematics from IU (Indiana) in 1970 and spent 5 years at OSU (Ohio) studying the history and philosophy of mathematics. He had an out-of-body experience in 1970, and a kundalini awakening in 1971. These 2 incidents caused Phil to be very sensitive and hence propelled him into the world of Holistic Health.
Phil became a pioneer promoting fasting, herbs, and eating a very pure diet in the 1970’s. Hethen opened a health food store and health food distributing company in 1980, selling cuttingedge nutritional products and wellness accessories, including over 50 different massage tools.In the 1980’s, He was one of the first to promote medicinal mushrooms, green juice powders,algae, Chinese herbal combinations, essential oils, DMSO, and Oxygen products (includingchlorine dioxide).
In 2002, Phil was introduced to the Relax Far Infrared Sauna. He has spent the last 23 yearseducating many about not only the benefits of Far Infrared Light, but also the incredibledifference between the light emitted from the Relax Sauna compared to the frequency of lightenergy emitted by other good infrared saunas. Sales of the Relax Sauna have gone from 24saunas sold in 2003, to over 6000 units sold in 2024.
Phil considers the Relax Sauna as the pinnacle of all the products he has ever promoted thatpromotes both health and freedom for the individual. He has exhibited the Relax Sauna at over500 conferences, and out of the 150,000 who have experienced the Relax Sauna atconferences, he has seen at least 30,000 – 40,000 minor or major miracles. Phil’s talks andinterviews are not only extremely informative, but they are laced with humor and wisdom andare very uplifting!
Session Description
The Clinician’s Podcast Playbook: Building Influence That Drives ROI
If you’ve been scrolling and feeling discouraged because it looks like someone “blew up overnight” on the podcast media scene, don’t. The truth is, it rarely happens overnight. What you’re actually seeing is the result of strategy, consistency, and often an entire team (like Moresco PR) working behind the scenes to elevate their status as a public figure. Communications strategist Ali Moresco is here to peel back the curtain.
Podcasts are no longer just another item to check off the media list, they’re one of the most powerful platforms for clinicians to build authority, expand influence, and create lasting impact. With more than 460 million global listeners and growing, podcasts offer a unique opportunity to connect directly with highly engaged audiences through long-form, intimate conversations.
In this session, Moresco shares a step-by-step playbook for turning podcast guest appearances into measurable ROI. From defining your “why” and targeting shows with purpose, to preparing for authentic interviews and repurposing episodes across channels, you’ll learn how to transform a single podcast into months of thought-leadership content, stronger referral pipelines, and increased visibility.
Whether your goal is to land on the New York Times Best Seller list, establish yourself as a leading healthcare thought leader, or simply connect more effectively with your target patient audience- this talk is designed to help you get there.
We’ll explore:
- How to strategically identify and pitch the right shows for your expertise
- Messaging and media training techniques that make interviews resonate
- Creative ways to repurpose podcast content for social, web, and email
- How to create longevity out of every podcast opportunity for endless impact
- How podcast relationships can lead to collaborations, speaking gigs, and lasting credibility
Key Learnings
Understanding the Podcasting Landscape: Gain insights into the growing influence of podcasts in healthcare and how they can serve as an effective tool for patient education and outreach.
Engaging with a New Patient Community: Explore techniques for using podcasts to create a sense of community among your patients, fostering loyalty, and encouraging patient referrals.
Crafting an Effective Podcast Strategy: Discover how to develop and implement a podcast strategy that not only secures engaging content but also attracts new patients to your practice. Learn the key elements that will resonate with your audience and drive patient growth.
As a special perk for LymeBytes conference attendees, Moresco PR founder Ali Moresco is offering exclusive one-on-one meetings to connect in person and answer all your PR, social media, and podcasting questions. This is a unique opportunity to gain personalized insights and strategies tailored to your practice.
Schedule a meeting, here.
Here are some sample questions you might consider asking:
- How can I effectively showcase my practice's expertise in tick-borne diseases on my website?
- What strategies can I use to establish myself as a thought leader in my specialty?
- How frequently should I post on social media, and what types of content resonate most with patients?
